[ad_1] As a regular reader you know how much I love blogging. My blog is a major factor in achieving financial freedom as early as I did. While the financial rewards have been life changing, the other amazing benefit of starting the blog is the quality of new connections I’ve made over the years. Normal people with a “super hero passion” to help others through their blog, podcast, or YouTube channel never gets old. I can listen to these stories non-stop! One of these amazing success stories is Larry Ludwig who founded InvestorJunkie.com right around the time I started my blog. Larry went on to sell his site for a cool $5.8 million in 2018 and is now on to his next project teaching others how to build a successful online business on his personal site LarryLudwig.com. Larry recently made a hefty investment into an “alternative investment” and I wanted to bring him on the Good Financial Cents podcast to share his journey and what led him to choose the investment he did. You can read the text version of the interview here or listen to the podcast here: You started Investorjunkie.com back in 2009, is that correct? Then you sold that blog? Larry’s Investing Blog Yes. I started in 2009 and sold the blog in 2018 for 6 million. 6 million. – Just want to make sure everybody read that because for those that don’t think that you can make money blogging or you can’t start a blog and sell it for a premium, it is possible. What got you into blogging and also what got you into the personal finance investing space? I started developing websites back in 1993/94, and I actually worked for an ad agency creating some of the very first websites out there for a lot of the Fortune 500 companies. I’ve been developing websites, both for other companies and for myself, for many years. In 2009 I was frustrated developing sites for other companies, seeing how they were making money off of them, seeing how they were profitable. I was interested in investing and personal finance. So I put those together and said, “Why don’t I create a blog on investing”, because of really looking out there in the investment space blogs, there really weren’t that many that spoke to me both in terms of having decent sizeable assets already, and then something that was just wanting to review the various services out there. This was kind of the start of FinTech really in 2009. I saw the opportunity just to mix all that together and create a blog and grew it from there. I think a lot of people may suffer from imposter syndrome. Was it difficult for you when you first started? Did you ever have to work through those barriers? Yes and no. I mean, I’m not going to lie. There’s definitely that imposter syndrome that went on a little bit with myself. Either you create a blog as an expert or you create a blog as a helpful tool for others. Let’s all go down this path, ourselves, this journey, and let’s figure this stuff out. I kind of went that second route. That’s not to say I didn’t talk about investing in what I knew. I’m not an active day trader as an example, so I can’t speak about technical analysis and stuff like that, but I could talk about the fundamentals of asset allocation, just basics of investing, and could talk more intelligently than others out there. Because if really, I mean you know as well as I do that the lack of knowledge in personal finance is just pretty lacking and it’s not really taught anywhere, formally, or informally. So where do you learn it? And it’s usually through friends and family. In my case, again, going back to the early nineties when I was still in school, in fact, my parents weren’t really great at finance and I really didn’t know anyone to speak about it. So I really turned to books and radio programs to help educate myself. And nowadays it’s via blogs, and YouTube channels such as yourself. I mean, that’s really the key is people are looking in mass. I mean, same thing with TikTok, even. TikTok is huge now into personal finance investing. The reason is because people actively want to figure out how to get better at finance. And there’s really no good way to do it. Was this your full-time gig at the time or did you have a full-time job? No, I had my web hosting business, web development business besides that. So I started technically part-time as a side hustle. Initially I created the blog at minimum, again, I thought of the idea of affiliate marketing, be the way to monetize it. But I thought, at minimum, to showcase what I could do to others. Here’s a blog that I was able to create and build and design. And therefore I could build one for yourself as well, meaning for other customers, not necessarily for affiliate marketing base, but for other corporate websites. Again, it really turned into a business on its own in about a year and a half where it started making more money than my web hosting business. Check Out The Blog Guide! At what point were you done with the web hosting business and I’m ready to do this full time. Around that year and a half, two years. I’ve had a few people ask me like how long does it really take before you get over that hump, so to speak, of building a blog, and building a website. It’s about, I think, one to two years, and from my experience and from others. And a lot of other bloggers, I think give up honestly much earlier than that. I was at one point almost giving up myself, in that sense of, I didn’t really see it go anywhere. And it just