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[ad_1] Grim search in blown-out Havana hotel, death toll at 26 [ad_2] Source link

[ad_1] By Anika Parashar A new mother’s life is a complex mix of responsibilities that on any given day require them to play multiple roles. Busier than ever before, new moms are often juggling a vast array of responsibilities. From their children’s growth and development, managing family dynamics, maintaining a social ecosystem to having a career (if they choose to) and finding their own mental health balance, motherhood is an emotionally complex and often exhausting experience.  New mothers have incredibly unpredictable days and almost every waking minute is accounted for, so finding a moment to breathe is challenging. Social commerce has helped them to bridge this time’s paucity when it comes to their shopping needs. Be it for their babies or their needs, social commerce platforms have a rich profusion of brands that they can shop online from. Fundamentally, social commerce has helmed the shift of power from retailers and brands to people, especially new mothers. Here are a few ways in which social commerce has made shopping while rocking the cradle easier: 1. Everyone loves a good story: Turbocharged by the power of social media, social commerce peppers brands with that human element. As opposed to the anonymity of retail behemoths, brands on social platforms connect directly with their consumer through authenticity and story-driven marketing. Since social media is where everyone spends most of their leisure time, including new moms, it seamlessly blends their social experiences and e-commerce on the same platform enabled by a single ‘Shop Now’ button! Scrolling through Instagram for instance becomes even more serotonin inducing for new mothers when they can buy from their favourite kidswear brands or treat themselves to nursing-friendly clothing.   2. Time effective: New moms are always stretched for time. While they shop, they often multitask by watching over a child or children, doing household chores and sometimes even work stuff. By bringing the store to the new moms, meeting them wherever they are, social commerce gives them the comfort of shopping at odd hours, in a matter of moments with most things done at the click of a finger. Streamlining the buying process saves mothers precious moments that they can then redirect to other tasks at hand! 3. Discoverability: Social Commerce allows new moms to interact and discover brands at their own pace often helping them purchase products that are tailored to their preferences. The unique concept of blending content, interaction, technology and social media has paved the way for many new mothers to discover brands that resonate with their ethos. This democratization of information helps them make informed decisions about the kind of ingredients and materials they wish to introduce into their child’s environment. It connects them on a common platform, allowing them to engage in meaningful ways and giving them the thrill of discovering products that are relevant to them. 4. Easy to use: With a million things going on in the background and their minds working overtime as the primary caregivers, social commerce is like an oasis for new moms. Primarily a visual medium, social media platforms are designed to be mobile-friendly and easily accessible. With features on many platforms such as the buy button and in-app checkout, social commerce helps remove unnecessary steps in the buying process creating a seamless and fuss-free buying process.  5. Ease of access: Time and convenience are top priorities for new mothers. The rise in social commerce indicates that moms are moving further towards digitization and online shopping for the sake of convenience. Bringing retail to the comfort of their couch, at any hour of any given day is the framework that social commerce is building upon. The abundance of options at their fingertips and the ability to easily compare prices, one-stop shopping capabilities, and a wealth of product reviews have turned new moms into one of the most loyal groups of shoppers online.  6. Social proof: Social commerce thrives on user-generated content such as comments, likes, follows and shares. This is often a defining factor for many new moms while shopping online. They lean towards buying products based on recommendations from people they trust or influencers they follow. Very cautious of their purchases especially concerning their kids, new moms want to feel informed and confident in what they buy and social commerce serves these needs. By weaving, selling and buying into the fabric of everyday life, social commerce is revolutionizing shopping for new moms. (Anika Parashar is the founder and CEO of The Woman’s Company) [ad_2] Source link

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[ad_1] UK property firms Capco, Shaftesbury in talks on reported $4 billion merger [ad_2] Source link

[ad_1] By Siddhartha Vanvani Affiliate Marketing is the art of enabling exponential growth for brands where an affiliate makes money via advertising the company’s products/ services/ offerings; It is as Simple as Earning Money While You Sleep.  For Affiliates:   To facilitate the concept of Affiliate Marketing for you, one can earn a decided piece of profit by the sales (objectives) obtained with adherence to the obligated target achieved. To analyse the accurate Performance, Impressions and Conversions, affiliate links are tracked across designated websites. Once an affiliate meets the targets, he/ she is paid handsomely based on the contracted amount.    For Businesses:  Affiliate Marketing is a significant form to drive and scale sales and generate lucrative online revenue. The best part about affiliate marketing is that it is advantageous to both brands/ companies and affiliate marketers. In addition, its effectiveness in improving the quality of brand awareness/ lead generation/ brand presence/ lead conversions/ sales is marvellous due to its massive reach.  The Stat Zone:  Affiliate marketing is a billion-dollar industry. Statistically speaking, the overall spending has crossed 8 billion dollars in the initial months of 2022, which is expected to scale rapidly — it implies that businesses are in for the “growth-coaster” ride. What are the Parameters that Enunciate How Does Affiliate Marketing Work?  Sellers – The Brand Affiliate – The Marketer  Consumer – The Buyer The following three parties are correlated and are crucial parts of Affiliate Marketing. Let’s ease it for you.  Sellers (Advertiser) In Affiliate Marketing, it all starts with a seller! A seller or a brand is the one who sets sales objectives. And, before enabling sales, it is essential to understand the product, its impact, usage and likability that contributes to determining business growth.  Affiliate (Publisher) An affiliate or a publisher is a source of enabling Reach, Engagement and Sales! Affiliate marketers can be individuals or be related to digital agencies. It is the responsibility of the affiliate marketer to resonate with the set targets. The marketing manoeuvre is shared with the brand or the client, and after that, execution starts. Products are promoted across audience relevant platforms to boost engagement and conversions in alignment with the objectives.  Consumer (Target Audience) A consumer is at the centre of it all! When buyers, customers or target audience makes a purchase or interacts with the promoted advertisement, they enable revenue growth for both sellers and advertisers.  Affiliate Marketing Inventories   Affiliate Marketing is vastly preferred because of the success rate it has to offer. Being a major component of the digital world, Affiliate Marketing has some promising inventories that every brand must leverage:  SEO or PPC Affiliates  SEO or PPC Affiliates, based on their analysis, target a significant set of audiences to accomplish goals, such as the number of impressions, engagement, conversions, etc. This model is considered highly effective in building brand awareness.  Emailers or Newsletters  Affiliate Marketers utilize Emailers and Newsletters to share specific offers, discounts and coupons related to the products and services to enable hyper sales for brands across verticals.  Social Media By far, Social Media is the most preferred mode for Affiliate Marketing due to its user preference. Many Social Media Influencers have a prevalent following that facilitates product promotion via affiliate links.  Review Sites The digital audience prefers to know everything about the product before making a purchase. Affiliates target customers through such pages and redirect them to the merchant’s actionable page to enable sales.  Coupon Sites  Smart shoppers look for digital coupons before making purchases. And Affiliate Marketers understand this very well. Hence, to obtain sale objectives, they make the product-relevant offers, advertise them and enable business growth by scaling sales.   What Determines the Incentivised Traffic in Affiliate Marketing?  CPL (Cost Per Lead Generation) Brands pay affiliates for every relevant lead generated. CPM (Cost Per Thousand Impressions) Brands pay affiliates for every 1,000 impressions an ad acquires.  CPA (Cost Per Acquisition) Brands pay affiliates for every user acquired. CPI (Cost Per Install) Brands pay affiliates for every install enabled. CPS (Cost Per Sale) Brands pay affiliates for every sale procured. How Does Affiliate Marketing Contribute To Business Growth? Quality Traffic The best part about Affiliate Marketing is that brands can experience reasonable and quality traffic. It directly contributes to business expansion. It fosters better lead generation and interactions while facilitating conversion and sales. Cost-Effectiveness  In the initial stage, not every brand can afford to set up a marketing team which costs a lot. And, let’s be honest, it is not reasonable to spend such hefty money. So, with the help of Affiliate Marketing, a start-up or a budding business can earn a lot while saving a lot!  Low Risk Affiliate marketing is critical in estimating the risk via performance analysis. The brand or the seller has data-backed insights that offer a vivid understanding of future growth and what should be the spending limit in the coming times.  Flexibility Brands have another advantage in Affiliate Marketing, which is the flexibility factor. One can most certainly, maximize or minimize the size of their marketing plan based on the performance witnessed. So, brands can scale up their business on their terms.   High ROI Business done right!  The brands are at an advantage as they can effectively manage the direction of their marketing tactics. And, as they incur profit, there is no looking back. In terms of strategies, the brands have a variety of options that also include influence marketing.  The author is Founder and CEO of Digidarts. Views expressed are personal. Follow us on Twitter, Instagram, LinkedIn, Facebook [ad_2] Source link

[ad_1] This is a great deal on this Igloo 9-Quart Backpack Cooler! Target has this Igloo 9-Quart Backpack Cooler on sale for just $22.49 right now! This is perfect for the summer and holds up to 24 cans. Choose free in-store pickup to avoid shipping costs. Thanks, Kosher On A Budget! [ad_2] Source link

[ad_1] As Beijing COVID outbreak proves stubborn, mass tests becoming routine [ad_2] Source link

[ad_1] I believe I was born free. That I was born in a Westminster-like democracy or a Soviet-style state or an absolute dictatorship or a noisy, quarrelling country is a matter on which I had no control. I believe I was born with certain inalienable rights. Among them are the right to my body, the right to move freely, the right to exercise my power of speech and writing, the right to form associations with my fellow human beings and the right to work to provide for myself and my family. The ‘State’ is no more than the collective name to citizens who choose to organise themselves and constitute a ‘State’. When the citizens give unto themselves a charter, that becomes the Constitution of the State. The State cannot assert any right or power or duty beyond what is written in the Constitution. A citizen who does not accept the Constitution may leave the country and become the citizen of another country —  if that country will accept her.  Perfectly Sensible Arrangement Ordinarily, the State and the citizens should be able to co-exist in this perfectly sensible arrangement. The rub lies in the following: the meaning of what is written in the Constitution becomes, sometimes, the bone of contention and, therefore, interpretation. The right to interpret the Constitution is asserted by the judiciary (“sole repository of judicial power”) but that is contested by the legislature (“sole repository of law-making power”). The judges are invariably appointed, but the power of appointment, usually, rests with the government.  In this arrangement, there will be occasions when a conflict may arise between the written word and its meaning. There will be occasions when the legislature and the judiciary may disagree. It is the resolution of such disagreements that distinguishes a mature, civilized country from others. Such an occasion arose in the United States in 1973. The judges stood by the people and upheld the right of women to privacy, and agency, on the question of abortion (Roe vs Wade). Such a moment arose in India in 1976. The judges stood by the government-of-the-day and let down the fundamental rights of the people including the right to life (A.D.M. Jabalpur vs S S Shukla). Save or Bury the Constitution In Roe vs Wade, the question was whether a State had the power to make a law restricting the right of the mother to abort the fetus. The U.S. Supreme Court ruled that a right of personal privacy does exist under the Constitution and the right is broad enough to encompass a woman’s decision whether or not to terminate her pregnancy. However, balancing the woman’s right against the State’s interest, the Court ruled that the rights were different up to the end the first trimester, during the period from the end of the first trimester up to viability of the foetus outside the womb, and during the period from viability to birth. Roe vs Wade divided Americans like no other judgement before — until Mr Donald Trump came along and divided Americans more on other issues. There is a likelihood of more division and bitterness if Roe vs Wade is reviewed by the U.S. Supreme Court. A leaked first draft of the judgment of a majority of the Court in a pending case proposed that Roe vs Wade be overruled. According to the leaked document, the decision in Roe vs Wade was “egregiously wrong” and “its reasoning was exceptionally weak, and the decision has had damaging consequences”. If Roe vs Wade were actually overruled, it would have profound consequences for birth control and same-sex marriage. That is the power the Court wields to enlarge or restrict liberty. A Nation Waits There are several cases pending in the Supreme Court of India touching upon liberty. Among them are: The demonetization case: Can the State demonetise 86 per cent of the currency, without notice, depriving millions of people of food and medicines for several days? The electoral bond case: Can the State make a law that provides for anonymous and unlimited donations to political parties by corporates (including loss-making companies) and ingeniously connects crony capitalism, corruption and contributions to the ruling party? The Lockdown: Can the State impose a total lockdown without notice to the people and render millions without a home, food, water, medicine, money and means of travel to their permanent places of residence? Repeal of Article 370 of the Constitution: Can the State dismember a state that had joined the Union under an Instrument of Accession into two sub-state units without obtaining the consent of the people or of the legislature of the state? Sedition: Can the State slap charges of sedition under Section 124A of the IPC on any one who opposes or mocks the State’s actions? Encounters & Bulldozers: Can the State employ methods like encounters and demolitions to quell dissent or protests by the people? There is a deliberate and determined attempt to strike at the very foundations of the Indian State. There is a stealthy attempt to deprive the people of their liberty and inalienable rights by chipping at the margins. In the World Press Freedom Index 2022, India has slipped to 150 among 180 countries. Vigilant citizens have knocked on the doors of the Supreme Court, the self-described sentinel on the qui vive. Liberty is waiting for a saviour. [ad_2] Source link

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[ad_1] Country singer Mickey Gilley, whose bar launched 'Urban Cowboy,' dies [ad_2] Source link