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The post Cardlytics Stock Gets Decimated on Weak Q2 Sales appeared first on Millennial Money.
Shares of Cardlytics (NASDAQ: CDLX) plunged today after reporting second quarter earnings on Tuesday evening.
The company, which operates rewards programs for financial institutions as well as a digital advertising platform, missed revenue expectations and offered a lackluster outlook for the third quarter.
As of 12:30 p.m. EDT, Cardlytics stock was down by 26%.
The pandemic continues to hurt marketing budgets
Revenue in the second quarter increased 109% to $58.9 million, missing the consensus estimate of $62.8 million. Billings were $85.3 million, and adjusted contribution was $29.6 million. The platform had 167.6 million monthly active users (MAUs), and average revenue per user (ARPU) increased by 89% to $0.34.
Cardlytics had acquired Bridg, a customer data platform, during the quarter for approximately $350 million in cash in a move designed to bolster the advertising platform.
Bridg’s annualized recurring revenue (ARR) in the second quarter was $12.5 million. That acquisition came in the wake of the purchase of Dosh in the first quarter. Cardlytics will now focus on integrating both acquisitions.
CEO Lynne Laube conceded that the results missed internal expectations, pointing to a slower recovery in critical end markets that Cardlytics serves.
“While we grew Cardlytics platform billings 111% and adjusted contribution 123% year-over-year, we fell below our guidance,” Laube commented in a release. “This was driven by us forecasting a faster recovery than was realized due to labor shortage and supply chain challenges in retail, restaurant and travel.”
On the conference call with analysts, Laube said management was “disappointed in the miss,” but reassured investors that the “business is performing well” overall.
In addition to the labor shortages and supply chain issues, the chief executive also elaborated that the broad increase in customer demand translated into a reduced need for advertising at a few large customers.
“For example, several of our key client restaurants paused their marketing because they couldn’t purchase enough critical ingredients,” Laube commented. “A men’s clothing client halted all of their marketing spend when they realized their supply chain couldn’t deliver the inventory they needed to maintain customer selection.”
After everything was said and done, Cardlytics reported an adjusted net loss of $12.8 million, or $0.39 per share. Wall Street analysts were modeling for that exact $0.39 per share in adjusted losses.
Guiding revenue below expectations
Continued macroeconomic economic uncertainty related to the COVID-19 pandemic is creating volatility in marketing budgets, so Cardlytics is trying to take things one quarter at a time. The company is providing guidance for the third quarter but not for the full year due to limited visibility.
Outlook for the third quarter calls for $85 million to $95 million billings, with revenue forecast at $57 million to $66 million. Adjusted contribution is expected to be $27 million to $32 million. Analysts are looking for $71 million in sales next quarter.
The post Cardlytics Stock Gets Decimated on Weak Q2 Sales appeared first on Millennial Money.
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