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IPL SPECIAL: Review corner

[ad_1] CRED – Play It Different The fintech brand continues with its ‘spoof’ route, roping in yesteryear’s actors. The ad features Annu Kapoor and Renuka Shahane hosting the ’90s’ popular TV show, Antakshari. Conceptualised by comedian Tanmay Bhat and his team, the ad evokes nostalgia with its retro theme as it takes the viewer back to the Doordarshan-cable TV era, while driving home the brand message.rating: 7/10 Dream11 – Dream Big With its latest TVC featuring cricketer Shikhar Dhawan, Dream11 pays tribute to those unsung heroes who supported today’s cricket stars in their formative years. The ad is one of the 17 films that it will roll out this IPL. Created by TILT Brand Solutions, it tugs at your heart strings with its evocative narrative, while seamlessly weaving in the core message to ‘dream big’.rating: 8/10 Nippon Paint – Yellow is the New Hello With its latest ad, Nippon Paint marks its fifth year of association with IPL team Chennai Super Kings (CSK). The brand urges consumers to say ‘yellow’ instead of hello, while painting the town in CSK’s trademark hue. With minimal dialogue, the ad is an ode to the IPL fervour in Chennai, while informing consumers that Nippon has an exclusive ‘CSK Yellow’ paint for sale.rating: 9/10 Swiggy – Aap Kiske Saath Dekhoge? Swiggy is one brand that rides the IPL bandwagon every season, and this year is no different, as Brand David has conceptuali-sed a series of TVCs for the delivery plat-form, highlighting its swift delivery of food and groceries. Via a humorous exchange between a couple, Swiggy’s Instamart commercial wins points for delivering its message in the brand’s distinct style.rating: 8/10 PharmEasy – Ghar Baithe Baithe Take It Easy Actor Aamir Khan plays the role of an eclectic PharmEasy delivery agent in the online healthcare brand’s latest campaign that aims to educate consumers about its various offerings and benefits. While the ad, conceptualised by FCB India, successfully delivers that message, Khan’s portrayal of a delivery executive is rather over-the-top and oddly disturbing.rating: 6/10 Read Also: How OTT viewership has evolved from single viewing to family experience Follow us on Twitter, Instagram, LinkedIn, Facebook r [ad_2] Source link

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New Balance Women’s Core Printed Leggings for just $13 each, shipped! (Reg. $45)

[ad_1] Wow! This is such a great deal on New Balance Leggings! You can get 3 pairs of New Balance Women’s Core Printed Leggings for just $39 shipped when you use promo code MSM414-13-FS at checkout! At just $13 per pair of leggings, that’s an amazing deal! These are regularly $45 each. Choose from four fun colors in sizes S to XL. Valid through April 21, 2022. [ad_2] Source link

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GFSA programme: Google’s handholding aiding startups to find their feet

[ad_1] The Google for Start-ups Accelerator (GFSA) programme started in 2018 and is focussed on supporting startups solve problems using advanced technology like AI/ML or data in sectors like healthcare, education, finance, media & entertainment, gaming, and enterprise. “Our mission at Google for Startups India is to help young startup teams focus on their key problems while we empower them with lessons from Google,” says Paul Ravindranath G, programme manager, Developer Relations & Head of Google Accelerator at Google India. “The idea is to minimise spending resources on solved problems, focus on the main business challenge and shorten their time to market.” Recently, the firm announced the sixth cohort of the GFSA India, chosen from over 700 applicants. “The selected startups – with 35% led by women – comprise a mix of B2B and B2C startups between Seed and Series A stages,” he says. Financial Express spoke to the spokespersons for four of the startups featured in the fifth batch of the GFSA programme, about their business and how the Google initiative has aided their growth. Goals101Goals101 is a transaction behavioural intelligence (TBI) company that accelerates business growth for banks with the use of AI and ML. It is one of the fastest growing Big-Data platforms (the Alpha Platform) in the region. “At Goals101, we are into making the banking experience more delightful and relevant,” says Visham Sikand, the founder & MD. Talking about GFSA, he says, “we learnt immensely from Google experts across different domains. The GFSA programme provided invaluable learnings from their cross-functional and experienced teams.”HypdHypd is aimed at bridging the gap between getting excited and buying. Founded in 2020 by Ashwarya Garg and Akshay Bhatnagar, Hypd Store publishes content for D2C brands. According to the two co-founders, GFSA helps you become a better version of yourself. “Within the first few days, everyone felt like a natural extension of our own team. They definitely go by their motto – Create. Design. Code. Build. For Everyone. We were challenged to do things, to start with perfecting the experience for our first beta users and then scale it for the next million.” MedCordsIn May 2017, MedCords started its operations at Kota district in Rajasthan. Since then, its ecosystem comprising two Android apps – “Aayu app” for families and “Sehat Sathi app” for medical stores and a doctor web portal (doctors.medcords.com) have been widely adopted by the semi-urban and rural markets in India. Nikhil Baheti, co-founder, Product & Analytics, Aayu (by MedCords), remarks: “GFSA helped us identify gaps and provided inputs about our GTM strategy and feedback on our product’s UX through top mentors. They even helped us optimise our Google Ads spend by analysing our account.” Zypp Electric“The best part about the GFSA programme is the tech depth and mentoring you get on AI, ML roadmap; UI, UX development and many other technology challenges, which are not easily available anywhere else,” says Akash Gupta, co-founder & CEO, Zypp Electric. The venture is India’s leading tech-enabled EV-as-a-service platform. It was founded in 2017 with a mission to make India carbon-free by using an ecosystem of electric vehicles and EV-based technology and helps make last-mile logistics sustainable and emission free. [ad_2] Source link

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HUGE Melissa & Doug Toys Sale + $10 off $60 purchase!

[ad_1] These Melissa & Doug toys would make great gift ideas! Right now, Zulily is hosting a Melissa & Doug warehouse sale with huge savings on select toys, books, and crafts! Plus, when you shop through our link, you will save $10 off a $60+ purchase on Zulily today! It’s a great chance to stock up on some Melissa & Doug goodies! They sent Kierstyn a couple of items a while back and she has loved the Poke-A-Dot Book! And I can’t wait to teach her how to use the Water Wow! There are tons of other items to choose from. They typically sell out fast, so hurry and shop right away. These would make great holiday and birthday gifts. Shipping starts at $6.99. But if you place one order today, the rest of your orders will ship for FREE through 11:59 p.m. PT tonight! [ad_2] Source link

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Crises in Sri Lanka, Nepal: Labour intensive exports to take a hit

[ad_1] A brewing foreign exchange crisis in Nepal, on top of the worst economic turmoil in Sri Lanka since 1948, has added to the worries of Indian exporters, who apprehend a 20% drop in supplies to the neighbours in FY23 from a year before unless the situation improves soon. Exporters that FE spoke to said the fall in shipments to Sri Lanka could be steeper, unless New Delhi extends a fresh line of credit, in addition to the assistance of $2.4 billion already provided since January, to bail out the island nation. New Delhi’s major exports to Colombo include petroleum products, pharmaceuticals, steel, textiles (mainly fabric and yarn), food products and automobiles. Exports of many of these products to Sri Lanka are going to ease in FY23. Similarly, given Nepal’s curbs on imports of luxury items and cars, auto and auto component supplies, which made up about 9% of New Delhi’s total exports to Kathmandu in FY22, are set to drop this fiscal. However, supplies of petroleum products, which accounted for a quarter of India’s total exports to the Himalayan nation in FY22, are not yet restricted. Both Sri Lanka and Nepal have witnessed their fortunes slide after the pandemic battered their tourism sector, which has been the major revenue earner for them. While any potential fall in India’s exports to these nations can be offset easily, given the limited trade value, they, nevertheless, add to an array of external headwinds for Indian exporters, most notably the massive supply-chain disruption in the wake of the Ukraine crisis. Moreover, the crises came at a time when India is seeking to build on its robust export performance in FY22. An industrial resurgence in western nations, which drove up demand for Indian goods in FY22, has been hit by the geo-political tensions. Consequently, the World Trade Organisation has now slashed its global trade growth outlook for 2022 to 3% from 4.7% announced earlier. The economic crisis has forced Sri Lankans to cut discretionary purchases, while Nepal has reportedly curbed “non-essential imports”. Together, these two countries imported merchandise worth $15 billion from India in FY22, up about 50% from the pandemic year of FY21. India was the largest exporter of goods to both Nepal and Sri Lanka in FY22. Exporters said Nepal has imposed curbs on the opening of letter of credit (LC) for auto and jewellery imports. For a large number of products, if Nepalese importers want to open the LCs, they have to keep a 100% cash margin in their LC accounts; for the rest, they must have a 50% margin. However, some of the essential food items are included in the list of products where 100% cash margin is required. “It’s not a desperate situation for Nepal but they are cautious probably because of what is happening in the neighbourhood (Sri Lanka) and taking action before it’s too late,” said Ajay Sahai, director general and chief executive at apex exporters’ body FIEO. There is no denying the fact that there could be some temporary setbacks for India in the short term but there is a silver lining emerging on the horizon, said Sahai. “Two factors that are positive for Sri Lanka and Nepal are that both are good destinations for tourism (which is on a revival mode) and many of their citizens are working abroad, who will raise remittances,” Sahai said. A major farm exporter said, “Sri Lanka is in a bad shape now, so it is going to take it months, if not years, to be in a position to control the crisis. Our exports are definitely going to be affected.” Another exporter said: “Much depends on further assistance by India and Sri Lanka’s discussion with the IMF for a bailout package.” Sri Lanka has been seeking an additional $2 billion line of credit to tide over the crisis. India has already provided line of credit worth $1.5 billion to it since January. These include $1 billion for imports of food, medicine and essential items and another $500 million for petroleum products. On top of these, India’s assistance also includes a $400 million RBI currency swap and a deferral of a $500 million loan repayment. Nepal’s foreign exchange reserves have been declining almost steadily in recent months (from $11.75 billion in July 2021 to $9.75 billion in February), prompting authorities to clamp down on “non-essential imports”. As for Sri Lanka, its GDP contracted by a record 3.6% in 2020 and its foreign exchange reserves crashed by 70% in the last two years to about $2.31 billion by February, leading to a sharp depreciation of its currency. Meanwhile, its debt has swelled to $51 billion. [ad_2] Source link

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Summertime Activity Poster only $12.99 shipped!

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Summertime Activity Poster only $12.99 shipped! Read More »

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