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[ad_1] By Anurag Kedia Digitalisation, e-commerce, or social commerce – every advancement in technology is directed towards one thing- seamless customer experience. Customer experience is everything a consumer perceives and feels about a brand at each touchpoint. According to a study by PwC, 65% of consumers find a positive experience with a brand to be more influential than advertising. For brands like us, where so much is at stake at every touchpoint, seamless customer experience is the best way for building customer loyalty which in turn has time and again proven to bring more sales and revenue.  However, a “seamless experience” can have a different meaning for consumers even when interacting with the same brand. As a new-age brand, it is our responsibility to identify the right medium for each consumer. For some, personalisation and human interaction are crucial while others may want little or no human intervention in their consumer journey. Customising the path for each consumer can sound daunting however, with such advanced technology at our disposal, the task is becoming more approachable. Also, when you compare it to the benefits, it is only right to do so. After all, a happy customer becomes a brand’s biggest advocate. Satisfied customers turn into loyal customers thus bringing in repeat sales. Also, positive word-of-mouth has proven to drive brand awareness and directly impact purchase decisions for generations.  Omnichannel experiences A consumer interacts with brands through various channels – websites, social media, e-commerce platforms, and with some, even brick and mortar stores. For any brand, irrespective of the industry, it has become essential to build an omnichannel customer experience to ensure the time and energy consumers spend during an interaction is not wasted. An omnichannel experience allows consumers to continue the experience right where they left even on a different channel. This helps brands create enhanced value and proposition in the minds of their consumers. When consumers consider your offering to be valuable, they do not shy away from paying the right price for it. Hence, in highly competitive industries, omnichannel experiences the biggest competitive edge for brands. It also helps you build a symbiotic relationship with your customers thus becoming a reason why they decide to buy your product over your competitors.  Community engagement and delight programs A strong and connected community surpasses all brand tactics for increasing customer lifetime value and retention. The brand community or engagement arena becomes a ground for consumers to not just speak to the brand but also to connect and offer value. One of the most common methods of driving brand community is through loyalty/ delight programs. These programs, when implemented in the right manner help brands in keeping their valuable customers connected and loyal to the brand. These customers in return spend more money, offer insights and bring along more customers thus driving in more sales, revenue, and overall value for the company. Loyalty programs can also become an invaluable place for us brands to understand our consumers’ requirements and preferences which we can further turn into our new offerings. Other factors driving sales Any company, whether new or established, makes every effort to increase sales volume since steady growth is the only way to stay afloat in the market. Apart from a seamless customer experience and a great product, there are internal factors that can drive sales for our brands. Factors like building the right marketing strategy by selecting the right target market, brand positioning, price, and distribution methods can have a significant impact on a product’s sales. Also, optimising personnel, technology, and automation of business processes can make a significant impact. As a brand, we must take into account the technological advances available for our disposal and leverage them to mark our presence on different e-commerce platforms our target consumers are present on to reach the right people at the right time. The author is co-founder, and CEO, Pilgrim Read Also: Servokon names Saif Ali Khan as brand ambassador Follow us on Twitter, Instagram, LinkedIn, Facebook [ad_2] Source link

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[ad_1] Monkeypox Live Updates May 22: The world is in the third year of a pandemic and the World Health Organisation has already predicted an outbreak of another virus. The Monkeypox outbreak is something “everybody should be concerned about,” U.S. President Joe Biden said on Sunday, adding that US health officials are looking into possible treatments and vaccines, reported Reuters. Various health experts have cautioned against the rising cases of Monkeypox in Europe and elsewhere, a type of viral infection which is currently more common to west and central Africa. According to the WHO, as of May 21st, 92 confirmed cases, and 28 suspected cases of Monkeypox have been reported from 12 Member States that are not endemic for Monkeypox virus. These countries are Australia, Belgium, Canada, France, Germany, Italy, Netherlands, Portugal, Spain, Sweden, UK and US. WHO has said that it is expecting more cases of Monkeypox as surveillance expands to non-endemic countries. Monkeypox spreads differently from COVID-19. There has not been a single case of Monkeypox in India as of now but the gradual rise and spread of the virus across countries has triggered fear amongst masses. WHO is working with the affected countries and is trying to expand disease surveillance to find and support people who may be affected, and to provide guidance on how to manage the disease. The Indian government has asked the National Centre for Disease Control and the ICMR to keep a strict vigil on possible Monkeypox outbreak. The Ministry has reportedly asked authorities to isolate sick passengers from affected countries and send their samples to NIV Pune for investigation. For those unaware, WHO says that Monkeypox typically presents clinically with fever, rash, and swollen lymph nodes and may lead to a range of medical complications. Stay with FE Online to know more about the endemic Monkeypox. [ad_2] Source link

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[ad_1] Shanghai reopens some public transport, still on high COVID alert [ad_2] Source link

[ad_1] India’s production of orthodox tea at the moment is “sufficient” to fill the vacuum left by Sri Lanka in the global tea market, but the country would be capable of doing that if problems related to freight, shipping lines, and payments are sorted out, said Tea Board India chairman Saurav Pahari on Saturday. As Sri Lankan orthodox tea production has seen a major dip, the Indian tea industry feels it is a huge opportunity for domestic tea exporters to increase their market share in the global tea market. However, freight costs have skyrocketed due to the Ukraine-Russia war, also there exists a serious shipping container shortage. Tea exporters have concerns over how to solve payment issues for their shipments to Russia, the largest importer of tea in the world. Further, there is a lack of clarity over payment mechanism with Iran. “Our production of the orthodox tea at the moment is sufficient to cater to the vacuum that Sri Lanka has left behind. But the only problem at the moment is that due to the current international situation, there are payment problems. Exporters are not getting payments on time. There are freight problems. There are shipping line problems,” Pahari said, adding if these problems are sorted out, India would be quite capable of filling the gap left by Sri Lanka. Pahari was talking to the media on the sidelines of a special event to commemorate the International Tea Day, organised by the Tea Board in collaboration with the Indian Tea Association in Kolkata. The Tea Board chairmansaidIndiaistryingto export tea to the alternative markets like North America and Western Europe, the markets that the country has not yet aggressively targeted. “There are a lot of tea drinking nations like Canada and South Korea which we have not really explored. Hence, now we need to go out there,” he added. [ad_2] Source link

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[ad_1] As Russia intensifies push for Donbas, Ukraine rules out ceasefire [ad_2] Source link

[ad_1] To insulate farmers from the sharp increases in the prices, the Centre announced a doubling of fertiliser subsidy to Rs 2.15 trillion from the budgeted level for FY23. The move was necessitated by a sharp spike in global prices of urea, DAP and MoP in the last one year. “Despite rising fertiliser prices globally, we have protected our farmers from such price hikes. In addition to the fertiliser subsidy of Rs 1.05 trillion in the Budget, an additional amount of Rs 1.10 trillion is being provided to further cushion our farmers,” the FM tweeted. On April 27, 2022, the Centre said the nutrient-based subsidy (NBS) rates for phosphatic and potassic (P&K) fertilisers for the kharif season (April-September, 2022) will be Rs 60,939 crore, as against Rs 57,150 crore for the whole of last year.  These soil nutrients are largely imported.  The budget outgo on fertiliser subsidy was at Rs 1.6 trillion in FY22. Retail prices of phosphatic and potassic (P&K) fertilisers, including DAP were ‘decontrolled’ in 2010 with the introduction of a ‘fixed-subsidy’ regime as part of NBS mechanism. However, the subsidy on DAP saw an increase to 60% of cost in FY22, from a little over 30% previously. According to fertiliser ministry data, imported urea prices have risen by more than145% to $930 a tonne in April 2022 from $380 a tonne a year ago. Similarly, prices of DAP and MoP have risen by 66% and 116% to $924 a tonne and $590 a tonne in April 2022, respectively, compared to the year-ago period. [ad_2] Source link

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