What is an NFT and Should You Invest in One?
[ad_1] If you’re someone who keeps an eye on the regular news, you have probably noticed some pretty crazy headlines regarding something called an “NFT.” For example, there was this article from CNBC with the headline, “Meet the 12-year-old coder set to earn over $400,000 selling NFTs,” which explained the tween’s process for buying and selling digital artwork consisting of “weird whales.” Then there was this article in Fortune, which describes a teenager who has built an NFT empire that’s reportedly worth $26 million dollars. All of this sounds crazy for sure, but that’s especially true if you don’t even know what an NFT is. Clearly, NFTs are some sort of asset that can be bought and sold online, but how do NFTs actually work? 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While I am personally very into crypto investing and everything that goes on in the crypto space, NFTs or Non-Fungible Tokens are a type of asset that I don’t have a lot of experience with. With that in mind, I decided to interview an NFT expert — Robert Farrington — to learn more about NFTs and how they work. Farrington is not only the owner of the popular website The College Investor, but he has a separate site called Cult of Money that’s all about cryptocurrency and NFTs. If you’re eager to learn what an NFT is, how this type of asset works, and how to get started investing, you’re definitely in the right place. As a side note, you can also listen to my podcast interview with Robert using the link below. What is an NFT? Before we dive into how to invest in NFTs for a profit, it’s crucial for readers to understand what they really are. According to Farrington, NFTs are a lot more than a .jpeg photo, which is what some people tend to believe they are. For the most part, Farrington says that non-fungible tokens (NFTs) are blockchain-based digital representations of a smart contract. However, NFTs can truly be anything, from a collectible to a piece of digital art. An NFT could even be a pass that lets you access a specific community, like a ticket. At the same time, NFTs are also used for play-to-earn gaming, which is a type of online gaming that lets participants earn crypto based on the time they put in. According to Farrington, NFTs have even been sold at Sotheby’s just like mainstream art. Top Shots from the NBA are another type of NFT that I am personally acquainted with. For example, you can buy an NBA Top Shot NFT that includes a digital video of LeBron James dunking the ball. In some cases, only 25 or 50 copies of each NFT are released, so the NFT you buy is almost like a piece of art. According to Farrington, these are collectibles, which people have been buying since the beginning of time. “There’s so much out there and people have always loved collecting things that are unique and rare,” he says. “This just happens to be the digital format of it.” Beyond thinking of NFTs as art, he also notes that non-fungible tokens are very good at showing ownership and provenance. You may have heard of provenance in the context of traditional art. If not, then “provenance” is a term used to describe the ownership history of a piece of artwork that shows its authenticity. Other Ways NFTs are Used As I mentioned already, NFTs can also be marketed as passes to a specific event. As an example, Gary Vaynerchuk recently sold around 10,000 tickets to a conference he is offering for the next three years. These are the only tickets he will sell to the conference, so they have the potential to go up in value. What’s interesting here is how content creators are able to benefit from selling tickets as an NFT instead of through traditional means. With an NFT, the content creator is able to include royalties back to themselves in the digital contract. This means that, when a NFT is sold later on the aftermarket, the original creator receives royalties from that sale. Farrington says that, in this case, Vaynerchuk is actually making a 5% cut of every future sale. So, if he sells 10,000 tickets to the conference and 30% of them go on the resale market, he makes 5% of the 30% of tickets sold. Since there won’t be any more tickets sold to these events, and since the purchase price has the potential to go up in value, Vaynerchuk gets to capitalize on the growing value of each NFT along with the person who sells them. The same can apply to season tickets to sports games, which could easily be sold as NFTs in the future. If you sell your season tickets to a friend, nobody gets a cut. However,
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