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3 Stocks to Profit from the Death of TV

[ad_1] The post 3 Stocks to Profit from the Death of TV appeared first on Millennial Money. A year late, but the Tokyo Olympics are finally here. The opening ceremony was heavy on fireworks and pageantry, capped off by U.S. tennis star Naomi Osaka lighting the Olympic cauldron to start to official competition.  The ceremony had nearly everything … except viewers.  TV viewership of Tokyo’s opening ceremony was 17 million — 36% less than the 2016 Games hosted by Rio and significantly lower than London’s 2012 opening ceremony, which attracted 41 million viewers. A predictable viewership decline? There are a bunch of reasons viewership could be down: time differences, live-audience restrictions, off-year scheduling, pent-up wanderlust from being cooped up for a year, and some Americans’ feeling that the Olympics should have been cancelled because of the pandemic.  But none of those explanations accounts for the fact that live events have seen across-the-board viewership declines.  Per Nielsen, the NBA’s viewership has declined 25% in the past two years.  NASCAR’s Daytona 500 viewership is down 35% from last year’s record low. The World Series average viewership dipped to 10 million last year, down 30% from 2019. Even football is hurting. At the college level, last year’s Alabama-Ohio State National Championship was the least-watched game in history, and the NFL’s Super Bowl was the lowest-rated since 2007.  Is TV dying…? It’s complicated These numbers are remarkable, yet they’re also somewhat predictable if you’ve been following the cable industry. In 2013, more than 100 million households paid for cable service according to eMarketer; by 2023 that figure is expected to drop to 67 million.  That’s a one-third decline in households! What’s more, eMarketer, expects this trend to continue through 2025, when it forecasts that only 60 million households will be paying for cable service.  Even worse for cable companies is the demographic makeup of cord cutters: Last year, the Super Bowl audience under the age of 50 declined 11% … as gaming hours and Netflix subscriptions soared. Simply put, TV is dying and the youth are leading the way. These digital-native consumers are increasingly rejecting traditional TV cable packages with poor on-demand features in favor of instant access to video content.  TV is dead; long live content To be sure, the cable model has been lucrative for television content providers. Not only do these programmers receive first-party revenue (subscriptions), but they also get lucrative advertising revenue from brands looking to take advantage of a captive viewership audience.  After seeing how successful Netflix has been in creating its own content, other providers have quickly moved to create their own streaming services to prevent even more disruption and continue to earn subscription revenue.  Now Viacom CBS’ Paramount+, NBC’s Peacock, and Disney’s Hulu have 30 million subscribers or more. Disney+ has more than 100 million subscribers.   Crazy stat: Disney+ has more subscribers than the total number of U.S. cable subscribers! However, advertising from streaming and connected television is an area ripe for disruption. The methods and technology used to purchase and place advertising on old-school television are radically different than on streaming and digital outlets.   1. The Trade Desk could revolutionize digital marketing The Trade Desk (NASDAQ:TTD) Price: $0 (as of close Jul 29, 2021) Market Cap: 40,012,478,183 document.addEventListener(“DOMContentLoaded”, function(event) { Highcharts.stockChart(“stockChart-adacaf3c1a2da63101e60a0da707ea1a”,{rangeSelector:{selected:1},title:{text:”The Trade Desk (NASDAQ:TTD)Closing Stock Price”},subtitle: {text: “30-Day Historical Data”},navigator: { enabled: false },scrollbar: { enabled: false },credits: { enabled: false },xAxis: { type: “datetime”, labels: { formatter: function() { return Highcharts.dateFormat(“%m %d, %Y”, this.value); }}},colors: [“#118b4e”],rangeSelector : { enabled: false },series:[{name:”NASDAQ:TTD”,data:[[1624939200000,79.97],[1625025600000,77.36],[1625112000000,76.68],[1625198400000,76.62],[1625544000000,76.56],[1625630400000,77.64],[1625716800000,76.11],[1625803200000,77.95],[1626062400000,77.85],[1626148800000,76.5],[1626235200000,73.63],[1626321600000,71.99],[1626408000000,70.62],[1626667200000,70.94],[1626753600000,73],[1626840000000,74.15],[1626926400000,74.11],[1627012800000,81.15],[1627272000000,81.45],[1627358400000,82.68],[1627444800000,85.56],[1627531200000,84.1],],tooltip:{valueDecimals:2,xDateFormat: “%A, %B %e, %Y”}}]}); }); The death of traditional (aka linear) television is a huge opportunity for The Trade Desk. The company helps marketing departments buy and place their ads across digital formats. It’s the largest independent digital programmatic advertiser.  The Trade Desk is already benefiting from the rise of digital display and mobile advertising, which are stealing market share from print media. And we’re increasingly seeing the evolution of video advertising as well. Historically, traditional television has relied on human negotiations to price ad placements.  The rise of over-the-top (OTT) and connected TV (CTV) has boosted demand for The Trade Desk’s programmatic ad buying technology.   So here’s your investment play: We’re still in the early stages of CTV advertising. Streaming is estimated to rise to 33% of total TV time this year from 20% last year … but we have already reached a tipping point.  At the start of the year, 78 million U.S. households had a cable subscription, while 84 million households were reachable via connected and streaming TV services.  Marketers have noticed, and this has led to a significant shift away from “regular” television.  Ad buyers are making fewer upfront linear television commitments this year in favor of CTV, desktop, and mobile outlets. Per eMarketer, 2021 has been red hot for advertising-supported video-on-demand companies like Tubi, Pluto, and Hulu … and upfront media deals are expected to double!   As the largest independent digital advertiser, The Trade Desk will continue to benefit from increased digital advertising on websites, but it has also carved out a true niche in the high-growth CTV space. Its enviable customer list includes Disney, NBC Universal, and even data analysis company Nielsen.  Like all stocks, The Trade Desk has risks. The biggest one is its expensive valuations, as it currently trades at 45 times sales. Competition is also fierce, with Big Tech juggernauts Alphabet, Apple, Amazon, and Facebook offering competing services in their own “walled garden” ecosystems (meaning they restrict the data and experience of third parties). However, digital advertising will not be a winner-take-all situation … and The Trade Desk is one of the best ways to take advantage of the up-and-coming trend of CTV marketing. RuleBreakers: 2. Disney’s acquisition strategy makes it a winner Walt Disney (NYSE:DIS) Price: $176.02 (as of close Jul 29, 2021) Market Cap: 324,049,832,544 document.addEventListener(“DOMContentLoaded”, function(event) { Highcharts.stockChart(“stockChart-cd994cf1f13585d85b23dfa74bd9008e”,{rangeSelector:{selected:1},title:{text:”Walt Disney (NYSE:DIS)Closing Stock Price”},subtitle: {text: “30-Day Historical Data”},navigator: { enabled: false },scrollbar: { enabled: false },credits: { enabled: false },xAxis: { type: “datetime”,

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Quilted Northern Ultra PlushToilet Paper, 24 Supreme Rolls only $19.32 shipped!

[ad_1] Running low on toilet paper? Here’s a great stock up deal on Quilted Northern! This popular deal on toilet paper is back! Amazon has this Quilted Northern Ultra PlushToilet Paper, 24 Supreme Rolls for just $19.32 shipped when you clip the $2 off e-coupon and check out through Subscribe & Save! That’s like paying just $0.18 per regular roll which is a great price for this brand. Note: Once your order ships, you can go into your Amazon account and cancel your subscription if you don’t want recurring orders. [ad_2] Source link

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Lumber prices are falling, but builders still feel the pinch

[ad_1] After a tumultuous year for lumber prices and the homebuilding industry, a light has finally emerged at the end of the tunnel. But builders aren’t out of the woods quite yet. Lumber prices, a source of builder and construction company angst for approximately 15 months, are officially falling, as the price that sawmills charge distributors for cut lumber is down for the eighth consecutive week. Digging into the numbers, the cash market price for lumber fell to $485 per thousand board feet for the week ending July 23 — a $90 fall in one week, and down nearly 70% from an all-time high of $1,670.50 in May. Futures ended at $521.40 per thousand board feet by Wednesday of this week, and currently sit around $600 per thousand board feet. In June alone, lumber futures fell more than 40%, according to the National Association of Homebuilders. And prices could be even lower if not for wildfires in British Columbia and the subsequent closing of sawmills at Canfor, North America’s second-largest lumber producer. This content is exclusively for HW+ members. Start an HW+ Membership now for less than $1 a day. Your HW+ Membership includes: Unlimited access to HW+ articles and analysis Exclusive access to the HW+ Slack community and virtual events HousingWire Magazine delivered to your home or office Become a member today Already a member? log in The post Lumber prices are falling, but builders still feel the pinch appeared first on HousingWire. [ad_2] Source link

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Atlassian Stock Skyrockets to Record Highs on Earnings Beat

[ad_1] The post Atlassian Stock Skyrockets to Record Highs on Earnings Beat appeared first on Millennial Money. Enterprise software provider Atlassian Corporation (NASDAQ: TEAM) reported fiscal fourth quarter earnings on Thursday evening, delivering better-than-expected results and offering a rosy outlook for the next quarter. The company’s cloud transition is progressing well, while Atlassian’s suite of productivity and collaboration tools are critical in enabling remote work. As of 12 p.m. EDT, Atlassian stock had skyrocketed by 24%. The first $2 billion fiscal year Revenue in the fiscal fourth quarter increased 30% to $559.5 million, ahead of the consensus estimate of $525.3 million in sales. That top line included $385.5 million of subscription revenue, which was up 50%. Atlassian just topped $2 billion in annual revenue for the first time as it closed out its fiscal 2021. Atlassian added 23,000 new customers during the quarter, bringing the company’s total customer base to over 236,000. The number of large customers is also climbing at a steady clip. There are now 178 customers that spend $1 million or more, and 412 organizations that spend over $500,000. Large customers (with over 1,000 users) are migrating to Atlassian’s cloud-based platform, driving a 47% increase in cloud revenue.  “Building a world-class cloud platform and migrating our installed base of server customers continues to be our primary focus,” co-CEOs and co-founders Mike Cannon-Brookes and Scott Farquhar wrote in a letter to shareholders.  During the quarter, Atlassian launched its cloud app development platform, Forge, in general availability. Forge was initially introduced as a closed beta program in late 2019 but is now finally ready for prime time, allowing developers to easily create cloud apps for the Atlassian Marketplace. Adjusted net income in the fiscal fourth quarter was $62.2 million, or $0.24 per share. Wall Street was looking for just $0.18 per share in adjusted profits. Broad-based momentum going forward Guidance for the fiscal first quarter was also strong, with Atlassian forecasting revenue in the range of $575 million to $590 million. The consensus estimate currently calls for just $541.3 million in sales next quarter. Gross margin should be around 85% on an adjusted basis, and Atlassian expects to report an adjusted operating margin of 25%. That should all translate into adjusted earnings per share of $0.38 to $0.39, which is also better than the $0.31 per share in adjusted profits for which analysts are modeling. Atlassian had stopped selling server licenses approximately five months ago as part of its shift to cloud-based subscription revenue. That shift will help drive subscription revenue growth in fiscal 2022, CFO James Beer said on the conference call with analysts.  Cannon-Brookes also noted that Atlassian is seeing strength across all of its offerings. It’s not just one area driving results, but rather broad-based momentum across the business. The post Atlassian Stock Skyrockets to Record Highs on Earnings Beat appeared first on Millennial Money. [ad_2] Source link

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Amazon Prime Student | FREE 6-Month Trial + New Perks!!

[ad_1] Are you a college student? Check out this deal to get a FREE 6-month Amazon Prime Student membership! {Psst! Looking for other ways to save on college expenses? Check out our posts on 9 Ways to Stretch College Savings and How to Save BIG on College Textbooks.} FREE 6-Month Prime Trial for Students Just in case you didn’t know, Amazon offers a FREE 6-month membership of Amazon Prime Student to college students who have a valid .edu email address! As a student, you get access to all the regular perks of Prime! That includes FREE 2-day shipping, Prime video streaming (cheaper than Netflix!), Kindle Lending Library, and more. Other perks you might not know about! You’ll also get access to exclusive deals and promotions for college students — many of which you might not even know about! Here are just a few highlights: 1. Free GrubHub Membership One of the newest perks is that you get a FREE GrubHub membership for the lifetime of your Amazon Prime Student membership — which means you get free delivery on all orders over $12, 10% cash back on pick-up orders, plus extra savings! This is a HOT perk! 2. Prime Video Channels for just $0.99/Month These are regularly anywhere from $4.99-$10.99/month, so this is a really great savings! 3. Prime Video Streaming Speaking of streaming, you get access to Prime Video — which at the student rate is significantly cheaper than Netflix! For the first 6 months, it’s free with your trial. After that, if you opt for the annual subscription at half price ($59), it’s like paying just $4.92 per month for your video streaming! 4. Two Months of free Kindle Unlimited As a Prime member, you get a FREE two-month Kindle Unlimited membership! This is a $20 value and gives you access to over 700,000 ebooks and thousands of audiobooks 5. Amazon Music Unlimited for just $0.99/month For an entire year, you’ll get Amazon Music Unlimited for just $0.99/month for an entire year. This is way cheaper than any other music streaming out there! And it’s typically $4.99/month, so this is a great savings! 6. Savings on college essentials You’ll also get exclusive savings on items like video games, phone cases and accessories, computers and accessories, health & personal care, snacks & groceries, apparel, and more. 7. Travel savings of up to 10% off flights. As a Prime Student member, you’ll also get access to travel discounts through StudentUniverse. You’ll get 10% off already discounted flights and 10% back on hotel purchases! Prime Membership at a 50% Discount On top of all these great perks, you’ll always get your Prime membership at a 50% discount of the regular price, as long as you’re a student! So after your 6-month trial is up, you can continue with a Prime membership at a 50% discount off the regular price!! That means you’ll pay just $59 annually or $6.49 monthly. SUCH an amazing deal to get all the perks of Prime + more! But even if you don’t want to pay for the membership, at least take advantage of the six months for FREE to get all these perks for a little while! Note: If you don’t want to continue after the free trial, be sure to cancel before your trial is up so that you don’t get auto-charged. Go here to sign up for FREE. [ad_2] Source link

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